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Campaign Setup & Configuration
Targeting, funnel, creatives and day-parting — standing up a campaign the right way.
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Campaign Setup & Configuration
Auto Insurance Campaign Setup: Targeting & Bid Modifiers
The foundational targeting rules and bid modifiers to configure on every new auto insurance campaign on the GOAL Platform. Covers the seven-rule targeting group, the nine foundational modifier groups, the setup walkthrough, a QA checklist, common mistakes and per-client customizations.
SOP·Updated Jul 6, 2026·23 min read